COPYWRITING &
MARKETING COMMUNICATIONS
WHY MIKE HADLEY?
With over 25 years’ experience in design and advertising, in both public and private sectors, I can provide pragmatic strategic and tactical marketing communications, account management and brand consultancy, together with creative design management. I also have comprehensive writing, editing and proof-reading skills.
I have worked in account management in various highly respected design and advertising agencies in both London and Dorset. Most recently, I provided in-house communications services for a national construction company, after many years as a freelance marketing communications consultant and copywriter.
With over 25 years’ experience in design and advertising, in both public and private sectors, I can provide pragmatic strategic and tactical marketing communications, account management and brand consultancy, together with creative design management. I also have comprehensive writing, editing and proof-reading skills.
I have worked in account management in various highly respected design and advertising agencies in both London and Dorset. Most recently, I provided in-house communications services for a national construction company, after many years as a freelance marketing communications consultant and copywriter.
SKILLS
My skills and experience include:
• analysing clients’ business and communications needs
• preparing analytical briefs to inform successful solutions
• inventing original and creative concepts
• conducting interviews and doing desk research
• writing corporate brochures and annual reports
• writing authoritative business-to-business literature
• writing persuasive promotional copy and fluid direct marketing copy
• preparing editorial copy
• providing editing & proof-reading services
• writing and producing successful bid documents
• researching and writing brand identity guidelines
• developing information architecture, writing and editing websites
• preparing and presenting proposals for internal and external communications
• developing pragmatic marketing strategies
• managing design, marketing and advertising projects
• providing consultancy for all aspects of brand identity (communications, products, environments, behaviour)
• managing public relations activity
• leading and supporting creative teams
• advising and guiding clients
• developing name generation and branding
• conducting and analysing perceptual and visual audits
CURRENT
My skills and experience include:
• analysing clients’ business and communications needs
• preparing analytical briefs to inform successful solutions
• inventing original and creative concepts
• conducting interviews and doing desk research
• writing corporate brochures and annual reports
• writing authoritative business-to-business literature
• writing persuasive promotional copy and fluid direct marketing copy
• preparing editorial copy
• providing editing & proof-reading services
• writing and producing successful bid documents
• researching and writing brand identity guidelines
• developing information architecture, writing and editing websites
• preparing and presenting proposals for internal and external communications
• developing pragmatic marketing strategies
• managing design, marketing and advertising projects
• providing consultancy for all aspects of brand identity (communications, products, environments, behaviour)
• managing public relations activity
• leading and supporting creative teams
• advising and guiding clients
• developing name generation and branding
• conducting and analysing perceptual and visual audits
CURRENT
Freelance communications manager/copywriter
Marketing communications consultancy: providing extensive marketing and consultancy support. Copywriting for literature, advertising, editorial, pr, websites and brand identity guidelines.
Clients included: Advertising Agencies, IntelliQ, The Co-operative Bank, Websites
PREVIOUS EXPERIENCE
Mansell Construction Services Jan 2008 - August 2009
Producing high quality submission documents: researching, writing and editing content; management of information databases; writing and producing marketing communications.
Mansell Construction Services Jan 2008 - August 2009
Producing high quality submission documents: researching, writing and editing content; management of information databases; writing and producing marketing communications.
Freelance communications manager/copywriter April 1991 – Jan 2008
Marketing communications consultancy: providing extensive marketing and consultancy support. Copywriting for literature, advertising, editorial, pr, websites and brand identity guidelines.
Marketing communications consultancy: providing extensive marketing and consultancy support. Copywriting for literature, advertising, editorial, pr, websites and brand identity guidelines.
Clients included: Advertising agencies, Bournemouth Borough Council, Edinburgh House, Fairline, Westerly Yachts, RNLI, P&O Cruises, Sunseeker International, Pirelli Cables, Robert Horne, SPSystems, VINCI Park UK, Amtico, Dulux, Abbey Life, Allied Irish Bank, Friends Provident, Folgate, Helvetia Wealth, Portman, Inland Revenue, Manor House Hotel.
Lloyd Northover Oct 1986 - April 1991
Account Director, reporting to Jim Northover, Managing Director, managing a team of two project managers and ten designers. Introduced new disciplines, helping to develop the business, culminating in winning the Grand Prix in the CBI/Marketing Design Effectiveness Awards for the Courtaulds corporate identity. Responsibilities included: preparation (research, evaluation, communication and perceptual audits); brand generation (identification of issues, positioning, strategy, naming, development of solutions); application (interpretation across all manifestations: organisational, visual, operational, cultural); implementation (budgeting, scheduling, design, application); management (prepare identity guidelines, reviews).
Clients included: Courtaulds plc, Courtaulds Engineering, Courtaulds Films and Packaging, Courtaulds Advanced Materials, Courtaulds Coatings, Cromadex, Amtico, Courtaulds Textiles, BRS, BAA plc, Regional Railways, Brown and Root, DTI
Wolff Olins Oct 1984 - Oct 1986
Project Manager, reporting to Michael Wolff, Creative Director and Wally Olins, Managing Director. The company’s first project manager, managing their most prestigious account, 3i (Investors in Industry), which broke new ground in the presentation and marketing of financial services.
Clients included: 3i, Prudential, Chrysalis
And previously …
BBDO Account Manager: Agfa, Falcon Travel, Ponderosa, Reuters, Ross Foods, Servowarm, TVTimes, Slumberdown
PVAF Account Manager: Fiat, Aspect Mail Order
D’arcy MacManus & Masius Account Executive: Coral Leisure, Centre Hotels, WHSmith
CAPRA Production Executive: Co-operative Retail Services
Education
Rugby School: O levels x 5, A levels x 3
Bournemouth & Poole College of Art & Design: Dip CAM (Communications, Advertising & Marketing)
Personal interests
BBDO Account Manager: Agfa, Falcon Travel, Ponderosa, Reuters, Ross Foods, Servowarm, TVTimes, Slumberdown
PVAF Account Manager: Fiat, Aspect Mail Order
D’arcy MacManus & Masius Account Executive: Coral Leisure, Centre Hotels, WHSmith
CAPRA Production Executive: Co-operative Retail Services
Education
Rugby School: O levels x 5, A levels x 3
Bournemouth & Poole College of Art & Design: Dip CAM (Communications, Advertising & Marketing)
Personal interests
Art and design, website and print design, natural history, community service
