(Photo: Getty images)Voting is under way in Egypt, in the first elections since President Hosni Mubarak was toppled in February. There is a long list of parties, each with its own logo, such as a food blender, a traffic light and a vacuum cleaner.
Tuesday, 29 November 2011
Brand like an Egyptian!
(Photo: Getty images)Voting is under way in Egypt, in the first elections since President Hosni Mubarak was toppled in February. There is a long list of parties, each with its own logo, such as a food blender, a traffic light and a vacuum cleaner.
Tuesday, 15 November 2011
Thursday, 10 November 2011
Get your cords on for 11.11.11
The date which most closely resembles Corduroy, EVER,111111
is upon us!
is upon us!
Friday, 4 November 2011
SEO: waste of time?
"Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it. "
Some interesting thoughts on LinkedIn (link above) about the merits of SEO. So glad to see a return to proper writing...
John Fountain • Agree with you 100 per cent Richard. The whole SEO debate about keywords is pretty much dead in the water thanks to Google and the way it now searches. Here's something I cut and pasted - '85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.' By that they mean the amount of links to the site, bookmarking and tweets that mention the site.
Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it.
This kind of content is best provided by a professional copywriter. So what is the role of the SEO specialist today becasue I'm not sure.
Richard Owsley • I read an article recently where the writer had interviewed twenty top Google SEO people about keyword density. To a man they were agreed that keyword density has no effect whatsoever on today's algorithms. The searches are far, far more sophisticated than that and stuffing your pages full of keywords, apart from making the copy sound moronic and the design look cluttered, is akin to flat earth theory.
I have had many instances in the past two years of clients showing me the advice they got from their SEO 'specialists' which in my eyes was either worthless, or which I could have given myself in two minutes. There are a lot of snake oil salesmen around.
Some interesting thoughts on LinkedIn (link above) about the merits of SEO. So glad to see a return to proper writing...
John Fountain • Agree with you 100 per cent Richard. The whole SEO debate about keywords is pretty much dead in the water thanks to Google and the way it now searches. Here's something I cut and pasted - '85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.' By that they mean the amount of links to the site, bookmarking and tweets that mention the site.
Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it.
This kind of content is best provided by a professional copywriter. So what is the role of the SEO specialist today becasue I'm not sure.
Richard Owsley • I read an article recently where the writer had interviewed twenty top Google SEO people about keyword density. To a man they were agreed that keyword density has no effect whatsoever on today's algorithms. The searches are far, far more sophisticated than that and stuffing your pages full of keywords, apart from making the copy sound moronic and the design look cluttered, is akin to flat earth theory.
I have had many instances in the past two years of clients showing me the advice they got from their SEO 'specialists' which in my eyes was either worthless, or which I could have given myself in two minutes. There are a lot of snake oil salesmen around.
Tuesday, 16 August 2011
Typography
An understanding of typographic etiquette separates the master designers from the novices. A well-trained designer can tell within moments of viewing a design whether its creator knows how to work with typography. Typographic details aren’t just inside jokes among designers. They have been built up from thousands of years of written language, and applying them holds in place long-established principles that enable typography to communicate with efficiency and beauty.
Handling these typographic details on the Web brings new challenges and restrictions that need to be considered. Below are a few rules of thumb that will have you using typography more lucidly than ever before.
...see full article on link in heading
Handling these typographic details on the Web brings new challenges and restrictions that need to be considered. Below are a few rules of thumb that will have you using typography more lucidly than ever before.
...see full article on link in heading
Tuesday, 26 July 2011
Friday, 8 July 2011
The meaning of colour in different countries
With thanks to Xerox: http://www.office.xerox.com/small-business/tips/color-guide/enus.html
International Color Guide
Colors mean different things in different cultures. Black, for example, signifies death and is worn during times of mourning in Western countries; black in Egypt, however, represents rebirth.
International Color Guide
Colors mean different things in different cultures. Black, for example, signifies death and is worn during times of mourning in Western countries; black in Egypt, however, represents rebirth.
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