Dleiberate misspellings?

5 Reasons to Use Misspelled Words in Your Ads

Todays post was contributed by Joey Bridges
Have you ever thought of using misspelled words in your paid advertising? It is one of the most overlooked and underutilized advertising methods in the paid advertising world. Thanks to many great word processing programs (and maybe just not paying attention) that auto correct typing many of us (myself included) misspell words when we are searching for something on the Internet. Our real estate customers are no different and often misspell city names, property addresses, general real estate questions. Let's look at some great reasons to advertise on misspelled words.

1. Your competitors aren't doing it - that's right many advertisers only use the correct spelling of the words they are targeting but customers misspell and their are opportunities here.
2. Your customers misspell things - Wouldn't it be great if when a word was typed you were the only advertiser to appear? That is what can happen with misspelled advertising.
3. There are more ways to misspell words then spell them correctly - Think about this. There is only 1 correct way to misspell a word but there are maybe dozens of different ways to come up with misspellings.
4. They are pretty easy to come up with - you can jumble a word around and come up with misspellings that you have done in the past and others are probably doing the same.
5. The bid prices are cheaper - since there is generally less competition on misspelled words you can have your ad place higher and for cheaper as a result. This is a great reason to start adding some misspelled words to your Google Adwords campaigns.

I recommend adding the misspelled words in separate ad groups so you can keep track of them and not get confused by the misspellings with your regular adgroups. If you have an ad that is working great with your correctly spell words use it with your misspelled words and see how it does.